This is a personal project (using After Effects), I challenged myself to create a visual call for action regarding a real-world problem. The focus is on our ethical values and the way they have been changing together with social media and technology. The idea came to me while observing people around and becoming more and more aware of how we tend to overlook face-to-face communication and replace it with a fake internet persona.

This is one of my first attempts to use After Effects and the creative process included ideation, storyboarding and character design.

     A study found that users check their phone an average of 150 times per day. Nowadays, people are prisoners of the ubiquitous cell phone which gives access to thousands of apps, and social media sites. In fact, many are obsessed with the virtual world and do not live in the moment. What would happen if this trend keep going on?